SWOT Analysis of Tesco in UK

Tescos reputation for low cost harvest-times, can gain fair-trade cotton wool plant habiliment substantial market share in the UK. Tescos development in the insurance sector provides financial strength to Tesco in UK. some other definitive factor is the increasing growth of online sales and fair-trade cotton turn could be included in these sales. The Brand recognition of Tesco in UK is an important strength and will help fair-trade cotton clothing. WeaknessesThe weaknesses of Tesco are that it is still mostly dependent on UK for its sales. it is doubtful if it will support fair-trade cotton clothing objectives. The business model that Tesco is using is suitable for UK and not for the rest of the world. as yet though Tesco sales are growing from low priced items at that place is diminution in sale of non-essential and high priced products. If fair-trade cotton clothing are perceived as non-essential, its sales objectives will not be achieved. Tesco has suffered from bad debt , reliance card arrears and household insurance claims. This is financially debilitating. OpportunitiesTesco can exercise a high degree of buying power to ensure that it has economies of scale in its fair-trade cotton clothing line. The growth opportunities n Europe and Asia provides excellent opportunities for growth. just about importantly, the growth of online sales shows excellent opportunity for increasing the sales of Tesco. Threatsincrease fair-trade cotton clothing prices can lead to reduce sales and lower profits for Tesco. Change in consumer buying patterns n the UK because of change in technology can lead to loss of customers in UK.SWOT depth psychology of Tesco in Germany Strengths The Tesco distinguish recognition gives it a good start for fair-trade cotton clothing in Germany. The Germans are known to avoid uncertainness, ambiguity and unquantifiable risk. In case of Tesco they are buying from a well recognized brand. The brand value of Tesco will work in truth wel l in Germany. Further, the spherical market place recognition of Retailer of the Year 2008 provides substantiation to the German customer about fair-trade cotton clothing. WeaknessesGerman financial industry is very circumspect and will consider the debt of Tesco in the UK before it gives finance for ancestry expansion for fair-trade cotton clothing in Germany. The reputation of Tesco for acquiring competing terminal chains may also be held against the company in Germany. scholarship is a risky move, and Germans are averse to risk. OpportunitiesFair-trade cotton clothing in Germany has good opportunity because it has the endorsement of Tesco brand it has the marketing channels of Tesco, and the condescension of an excellent product mix. If fair-trade cotton clothing offers a good product for money it will get a good reception in Germany. ThreatsThe low priced fair-trade cotton clothing could lead to price wars. In addition, there can be low profitability because of competitive moves for Tesco. Finally, international competitors standardised Wal-Mart could add a cotton line in Germany to compete with Tesco.