Domestic Violence in India - 2037 Words

â€Å"Holding dreams within her soul Tattered wings, on which she’d once so flown Battered life, it had come and gone Come now, Rescue her self, so lone Lift her up on her rightful throne She need not shed those tears anymore Make a heaven her own home It’s her claim Hers to have earned.† DOMESTIC VIOLENCE A country whose national personification lies in that of the Mother Goddess ‘Bharat Mata’, whose citizens chant ‘Jai Mata Di’ with more vehemence than dancing on their own weddings, it is more than impossible to envision the horrific state of the women of this country. Marriage for an Indian woman is not just the love and bonding with her husband it is about building strong bonds with every member of her husband’s family, when an Indian†¦show more content†¦Alcoholic husbands in India beat their wives for multiple reasons, for demanding their wives to provide them with money to drink from the meager and inadequate funds that they have to spend on their families, for stopping their wives from nagging them for drinking too much and influencing the children wrongly. Social Norms in Beating Indian society is a highly patriarchal society and has always given men more rights over women. In such situations the woman begins to feel helpless and her life meaningless, this instigates the husband to feel more powerful and dominant. Moreover economically backward and illiterate families have the problems of bad relationships between the mother-in-law and daughter-in-law, where the husband siding with his mother, finds it right to hit his wife to teach her a lesson. Reaction of Women to Domestic Violence a) Passively A passive woman says nothing and allows the abuse to continue. She becomes the abuser’s enabler. She grows weaker and allows the abuser to grow stronger. Her passivity prolongs the loss of her own honor and dignity, and encourages the abuse to continue. b) Aggressively An abused woman has every right to be angry at her husband, but far too often, her righteous anger deteriorates into a sinful rage that seeks revenge. Her response might include anything from filing for divorce to usingShow MoreRelatedWomen And Domestic Violence : India Essay1480 Words   |  6 PagesWomen and Domestic Violence India Chillious Cleveland State University This paper was prepared or Social Work 622, Section 480, taught by Professor Seck Violence has been an ongoing issue, and has increased over the years. There are many different types of violence that can take place, one being domestic violence. Domestic violence is defined as a pattern of abusive behavior in any relationship that is used by one partner to gain or maintain power and control over anotherRead MoreDomestic Violence on Women in India5672 Words   |  23 PagesINTRODUCTION : â€Å"Violence against women is a manifestation of historically unequal power relations between men and women, which have led to domination over and discrimination against women by men and to the prevention of the full advancement of women...† The United Nations Declaration on the Elimination of Violence against Women, General Assembly Resolution, December 1993 Since the 1990s, there has been increasing concern about violence against women in general, and domestic violence in particularRead MoreDomestic Violence in India: Causes, Consequences and Remedies5741 Words   |  23 PagesDomestic Violence in India: Causes, Consequences and Remedies Introduction â€Å"Bride tortured to death for dowry†, â€Å"School going kid succumbs to his injuries after beaten by father†, â€Å"A seventy year old man killed over property dispute†, â€Å"Harassment of men in Chandigarh†¦Ã¢â‚¬  All these and what not, turn to any newspaper at random and you would find the reports of such kind of violence all over the country. These are all what we come to know through different forms of media. There are more such casesRead MoreDomestic Marital Abuse Against Women1697 Words   |  7 PagesSilenced Cry: Domestic Marital Abuse against Women In the United States, there are about ten people who die from domestic violence every single day. The U.N identifies October as National Domestic Violence Awareness Month. What happens when ‘Home’ is not the safest place to be? Domestic abuse occurs across the world, in various cultures and affects society, irrespective of their economic status. Behaviors that are adopted by a person to control their partner in a relationship refers to domestic violenceRead MoreViolence against Women1684 Words   |  7 PagesVIOLENCE AGAINST WOMEN The word applied to illustrate this discharge crisis of violence inside our residences is Domestic Violence (Panda Agarwal 2005). Since the ancient period, domestic violence has been a built-in division of the civilization we are breathing. In this century, it is the viciousness imposed on so many women and girls all over the world: sex trafficking, acid attacks, bride burnings and mass rape (Women 2009). The causative aspects might be the wants to manage a further partRead MoreDomestic Violence Against Women : Statistical Analysis1595 Words   |  7 PagesHackett s 2011 article, Domestic Violence Against Women: Statistical Analysis of Crimes Across India, and Hunter and Graham-Bermann s 2013 article, Intimate Partner Violence and Child Adjustment: Moderation by Father Contact?. Domestic Violence Against Women: Statistical Analysis of Crimes Across India The hypotheses for â€Å"Domestic Violence Against Women: Statistical Analysis of Crimes Across India† article was developed by reviewing obtainable writings on wife-beating in India and the efforts to conceptualizeRead MoreDomestic Violence Against Women : Statistical Analysis1595 Words   |  7 PagesHackett s 2011 article, Domestic Violence Against Women: Statistical Analysis of Crimes Across India, and Hunter and Graham-Bermann s 2013 article, Intimate Partner Violence and Child Adjustment: Moderation by Father Contact?. Domestic Violence Against Women: Statistical Analysis of Crimes Across India The hypotheses for â€Å"Domestic Violence Against Women: Statistical Analysis of Crimes Across India† article was developed by reviewing obtainable writings on wife-beating in India and the efforts to conceptualizeRead MoreDifferent Types Of Domestic Violence1595 Words   |  7 Pagesidentify different types of domestic violence that exist within the American society as well as within other cultures. Domestic violence is defined as abuse that is caused by aggressive behaviors, generally towards a spouse or partner in an intimate relationship. There are different forms of domestic violence that occur to people on a daily basis, and this violence exist mostly amongst women, but does not exclude the fact that there are men that fall victim to domestic violence as well. Throughout thisRead MoreViolence Against Women In India1556 Words   |  7 PagesViolence against women is not a problem of today; it is rooted decades before. It is present all over the world .The condition is getting worse day by day. It is crossing all the borders and races. Violence against women is a very serious and sensitive issue as it is one of the most pervasive of human rights violation denying fundamental rights to almost half of population (females and girls).Domestic violence is much more drastic than violence outside because home is a place where individual seeksRead MoreDomestic Violence Against Women Essay1691 Words   |  7 PagesOrganization defines violence as: â€Å"The intentional use of physical force or power, threatened or actual, against oneself, another person, or against a group or community, that either results in or has a high likelihood of resulting in injury, death, psychological harm, mal-development or deprivation†. WHO has declared violence against women both a public health problem and a violation of human rights. Violence against women is of many types and has many faces. Also called Gender-based violence, public health

Media s Influence On Our Attitudes And Behavior Essay

In our society, the mass media have enormous influence on our attitudes and behavior, and what we see shapes our views and our living. In the 21st century, children are digital consumers, who using TV, computers, gaming systems, as well as smartphones and tablets. Once the baby enters the world he or she is surrounded by media devices. The average American child, age 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance ( Comstock, George A., and Erica Scharrer). It has often been shown that the amount of media use is negatively related to all parts of development. Researchers show that content of TV or computer games has a precise impact on a pattern of behavior. Moreover, media become a dominant teacher for our generation shaping ou r social norms and values, but is it a reliable educator? Due to an enormous amount of money spending by or for children, markets and advisers make uttermost to keep children in front of the media devices. Given that children and teens spend more than 7 hours a day with media, one would think that adult society would recognize its impact on young people s attitudes behaviors and health. This article will focus on media effects on children’s and adolescent’s behavior, such as aggression andShow MoreRelatedThe Prisons By Doris Lessing1184 Words   |  5 Pages Human behavior is influenced by several factors and guidelines that apply differently in various situations. We are continually obliged to act in a specific manner, or to stay away from certain behaviors. These principles can either be formal or informal rules. Formal rules include laws of the land, whereas informal rules are the morals and social ethics that guide various communities which may not need to be wr itten down, but are constrained within self. This paper, therefore, seeks to focusRead MoreThe General Public s View Of African American Athletes Essay1184 Words   |  5 Pagesthem, and what have they heard about them in the media. After collecting this data, and gathering my conclusion from it, I would like to go back and do another survey. I would go to classrooms of students and show them positive media and tell them the good things that African American athletes have done. I would give them the same survey asking how the feel about these athletes, why they feel this way, and what they have heard about them in the media. To further explore this belief future researchRead MoreTelevision Is An American Staple Essay1042 Words   |  5 Pagesset and the average American watches around 3 to 4 hours of television daily. The thought that television can entertain and inform as well as influence is equally powerful and disturbing. As early as the 1920 s, Thomas Edison recognized the potential of television as medium of influence. He stated â€Å"the motion picture is destined to revolutionize our educational system and...in a few years it will supplant largely, if not entirely, the use of textbooks†( qtd in Fabos). After hearing a song onRead MoreThe Media And The Criminal Justice System Essay1260 Words   |  6 PagesThe media plays the role as entertaining and a source of information to its viewers, however, with the current crime trends, most viewers have the perceptions that our criminal justice system is lacking in areas of proper sentencing and protecting the viewers. All this is based upon what we see in the media is the information reliable or not? I say this because of hearing about news personality lying about their experience only to booster the networks rating. When the criminal justice system hasRead MoreRoutes to Persuasion Essay1374 Words   |  6 PagesPersuasion is the force exerted to influence behavior that includes a reflected change in attitude. Everyday we are bombarded with messagesfrom people who wish to influence our behavior and attitudes. Persuasion canbe used to accomplish good as well as bad, though, in my paper I willrefrain from making value judgements and on ly report the factual aspects. I will discuss the two basic routes to persuasion, the elements involved, andways to protect current attitudes and behaviors from change. When trying toRead More Does The Media Influence Adolescents Sexual Behaviors and Attitudes?1299 Words   |  6 PagesSexual content first appeared in the media in the 1980s. It was in the shape of a sex education newsletter (Rich, n.d.). Puberty is a strange stage for a teenager. During this stage in life they go through different developments such as hormone increase, sexual desires etc. The media can sometimes influence adolescents to become sexually active. They are more susceptible to being swayed to accepting sexual acts as being normal during the puberty stage. Depending on the age and phase of growth theRead MoreFacebook Adding Music Services Essay1171 Words   |  5 PagesEthan Smith and Shayndi Raice authored Facebook Adding Music Service in a recently published WSJ.com article of September 1, 2011. The article describes Facebook’s new initiative to include shared media services on their website. These media services will include music, movies, and video games, and will allow Facebook users the opportunity to share their favorite selections with their Facebook friends, without leaving the site. The main characters in this article include Facebook, Inc., a socialRead MoreMass Media And Its Effect On Our Lives1286 Words   |  6 Pagessays, â€Å"Decades of study of media influence have shown one thing: the public’s awareness of and interest in a topic is directly related to the amount of attention that topic receives in the media. In other words, the mass media affect what subjects people think about. However, it has not been shown that the media influence just how people think about these topics† (Mass Media). Have you ever wondered how much mass media can affect your life without knowing it? Mass media are not only important becauseRead MoreInfluence of Entertainment Media969 Words   |  4 PagesInfluence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The valuesRead MoreInfuence of Entertainment Essay961 Words   |  4 PagesInfluence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The values

Oppression Racism And Sexism - 949 Words

Oppression thrives in America because a majority of its citizens believes forms of oppression such as racism and sexism are relics of the past. What they do not know is that instead of disappearing, racism and sexism have just become so normalized in the United States to the point where people see them as just parts of everyday life. Institution are the rules and establishments put in place to help regulate peoples’ life on a social and global scale. White, straight men have been creating these institutions since America was first being settled. These customs and administrations were forged in ways meant to keep out those who White man deemed inferior all the while making their racist and sexist views the norms. When a society’s norms are made by people who see racism and sexism as natural, then women and people of color have no chance to prosper. While over time some of the overtly racist and sexist ideals of the past are now seen in a negative light, the institutions made by the dominate group still exist and continue to work in ways that keep White men on top (Sensoy, 2012, p.80 ). A society was made in which its people are socialized into believing ideas like women do not need any more right and that anything negative people of color experience is their own fault. By examining how sexism and racism continues to oppress minorities in society, it becomes easier to see, how despite no longer being acknowledged, White male supremacy is not a thing of the past. Sexism is aShow MoreRelatedThroughout literature characters have faced oppression in many forms including racism and sexism.1700 Words   |  7 PagesThroughout literature characters have faced oppression in many forms including racism and sexism. Twentieth century authors have successfully captured both hardships endured and the triumphs realized. Nelson Mandela once said â€Å"No one is born hating another person because of the color of his skin, or his background, or his religion. Peopl e must learn to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.† Mandela professesRead MoreBlack Feminist1005 Words   |  5 PagesDictionary, Black Feminist can be defined as a movement consisting of African American women advocating social, political, legal, and economic rights for women equal to those of men (Oxford English Press). Black feminism argues that sexism, social class oppression, and racism are inseparably bound together (Collins). The feminist movement has been around since the 1880s when the word â€Å"Feminism† appeared in the French language (Collins). The word found traction in Britain in the 1890s, and the United StatesRead MoreThe s Concept Of The Mythical Norm By Barbara Perry1200 Words   |  5 Pagesâ€Å"Mythical Norm† Leading To Oppression Through Privilege Iqbal Dhillon - 213516604 York University SOSC 1350- Gender and the Law Julie Dowsett Wednesday, October 22, 2014 Word Count: 1,191 Introduction: This essay will critically analyze the various forms of oppression that are set out through Audrey Lorde’s concept of the â€Å"mythical norm† as discussed by Barbara Perry. Through the â€Å"mythical norm†, it can be seen that oppressions exists through the forms of racism and sexism which are exhibitedRead MoreRacism And Racism Essay986 Words   |  4 Pagessimilarities between sexism and racism. Sexism occurs when a person’s gender or sex is used as the basis for discriminating. Females are more susceptible to sexism although males are also susceptible. Sexual harassment and rape are examples of extreme cases of sexism. Racism occurs when people of a particular race or ethnicity are discriminated against or made to feel inferior. The primary outcome of the paper after comparison is to determine most dehumanizing act between racism and sexism. The first similarityRead MoreTheories of Intersectionality and Oppression1238 Words   |  5 PagesThe concept that all oppressions are inherently linked underlies the theory of intersectionality that implies interactions of multiple systems of oppression, discrimination, and exclusion. Although we have been exposed to an extraordinarily wide variety of literature throughout the semester, with various standpoints, from very different regions of the world– the one unique concept in which they share is this underlying theme of intersectionality. In their own way, each author points out that we mustRead MoreAnalysis Of Bell Hooks And Frantz Fanon1401 Words   |  6 Pagesmovement to end sexism, sexist exploitation, and oppression. Hooks begins by stating feminism is for everybody (2000) and that it is an attempt to end sexism though reform feminism. In â€Å"Racism and Culture,† Fanon investigates whether ending racism is due to cultural relativity. In the book by Gloria Anzaldua Borderlands/La Frontera, she describes the personal struggles she faced through her insecurities relative to the society that exists today. In agreement, Fanon believes racism can be eliminatedRead MoreAnalysis Of The Poem Aint I A Woman 1079 Words   |  5 Pagesexperiences in the oppressive American system, she believed that those women’s stories could not be generalized for all African American women. It was necessary to have a book at this time that acknowledged not black women and the two types of oppressions they experienced that formed their present status in America. Bell was encouraged by her peers to write this well needed book. She was especially motivated by the views that others had toward black women at the time: â€Å"I can remember a dinner whereRead MoreA Lot Of Components Can Come Into Play When Speaking About Racism1346 Words   |  6 Pagesabout racism. Racism is not only a very sensitive subject, but a very important one as well. I will be introducing a very different type of racism, I will be highlighting the topic of gender. In this response I will be focusing on intersectionality, gender oppression, and people’s past experiences. These concepts can demonstrate the importance of taking gender into consideration when speaking about racism. The reason why this is relevant is because gender is very much a key component to racism andRead MorePrejudice On The Basis Of Race, Gender, And Sexual Orientation976 Words   |  4 Pagesresearch will be undergone as well as the analyzation of issues the way in which these groups are depicted by the media, and how this affects the way society views and interacts with them. In all its forms (for the purposes of this discussion; racism, sexism, and homophobia), prejudice can be manifested in numerous different ways. It can be argued that media representation of different people (and the issues they face) is a form of prejudice, as said content does not exist in a vacuum; it is comprisedRead MoreOne Unaccounted For Factor That Is Impacting The Level1445 Words   |  6 PagesThe majority of the current literature on the subject of American’s support/opposition to economic redistribution tends to focus on identities such as race, class, and gender as separate entities. Applying the theories of hostile/benevolent sexism and racism, I argue that analyzing intersections of identities such as race and gender in conjunction, and as interdependent, will provide a clearer picture as to why Americans are less favorable towards redistribution, and specifically welfare. In my

The Nature Of Truth Plato s The Cave Essay - 1704 Words

There are few core values that both scholars and laymen alike can agree serve as integral components to understanding human existence. While these values are often broad in nature, they help build the fundamental foundations to answer common existential questions that plague mankind. One of the most prominent core values that is frequently discussed by both professionals in academic circles and inquisitive minds in casual conversations is the value of truth. Truth appears to be a simple and objective concept on the surface; however, its breadth is vast and can create numerous sub-discussions on the nature of humanity and existence. Many philosophers have expounded in the nature of truth: what it is, what it means in relation to humanity, and how understanding the essence of truth can aid in the quest to answer mankind s existential questions. One of the most famous allegorical tales that pontificates on the reality of truth is Plato s The Cave, using the story of two chained characte rs forced to understand their reality based on mere shadows of images passing through a fire behind them. This paper seeks to explode Plato s ideas of truth in The Cave, asking questions on truth s universal value, the absolute nature of truth, and how truth can be both a problematic and useful value when applied to society at large. The truth itself as a value if neither good nor bad; yet, it is often interpreted as a positive trait, action, or characteristic. Pivoting from this belief, itShow MoreRelatedPlato s Allegory Of The Cave Essay1630 Words   |  7 Pagescase with Plato s allegory of the cave, which has for over 2,500 years inspired significant contributions to theorizations of truth. Despite the age of Plato s work, the truth in the allegory is demonstrated by its own universality; as a formative piece of literature, the story acts as a gateway into Western discourses of truth. Truth remains an elusive quality, particularly when it is elevated to a universal value. Elevation as such brings into question the possibility of universal truth. The allegoryRead MoreThe Allegory Of The Cave1307 Words   |  6 PagesAllegory of the Cave there are prisoners are chained up together in which they are all facing the back wall. There is a firing behind the prisoners and the only thing that they can see are the sh adows of the people behind them. The fire casts shadows on the wall so this is the only thing that they see. Their entire lives have been based on these shadows on the wall. These prisoners have been chained up since birth, so what they see on the walls is all they know. In the Allegory of the Cave, they let oneRead MoreCritical View Into Philip Zimbardo s Stanford Prison Experiment 1530 Words   |  7 Pagesinto Philip Zimbardo s Stanford Prison Experiment Zimbardo s prison experiment continues to receive a lot of critics from the manner in which it was carried out to the results that its portrayed. Some people believe that as a psychologist, Zimbardo should have done a better job in trying to show how good can turn into evil through the said experiment. The research also demonstrates the interaction between the reality and the illusion which is also the concepts that Plato portrays in his analogyRead MoreThe Allegory Of The Cave By Plato1511 Words   |  7 PagesIn our class, we read three powerful and meaningful texts. We started by reading The Allegory of the Cave by Plato, a Greek philosopher who lived from 428-347 B.C.E. This text led to our reading of The Four Idols by Francis Bacon, an English philosopher who came much later than Plato and lived from 1562 to 1626. Lastly, we read The Word Weavers/World Makers by Neil Postman, who lived from 1931-2003. There seems to be a recurring theme in which they themselves deal with ideas of knowledge and illusionsRead MoreAllegory Of The Cave, By Dick Gregory s Shame And Frederick Douglass906 Words   |  4 Pagescomprehend both. Plato s Allegory of the Cave, Dick Gregory s Shame and Frederick Douglass Learning to Read and Write illustrate examples of both perceptions. Furthermore, how conceptualization of reality helps establish who one will become. Perceived reality is one s interpretation of what is genuine and false, wrong and right, what is real and what is not. Because of this, one s surroundings and associates can also influence one s perception of what is authentic; consequently, one s beliefRead MorePlato : Art, Poetry And The Theory Of Forms912 Words   |  4 PagesPlato: Art, Poetry and the Theory of Forms In The Republic, Plato argues that poetry and certain art forms including painting and drama, are mimetic and merely representations of various truths, which exist only in an abstract state he describes as â€Å"Forms† . In order to understand his repudiation of art and poetry, it s important to grasp the fundamental idea of Forms, and how they relate to truth in his view. According to Plato ( through Socratic dialogue), Forms are abstract ideas that representRead MoreWhy the Philospher Should Rule (Plato)1708 Words   |  7 PagesA DILEMMA FOR HE TO CHOOSE TO RULE. WHY DOES HE HAVE TO BE COMPELLED AND WHAT IS THE NATURE OF THE COMPULSION? 3) BE SURE TO COMMENT ON HOW THIS QUESTION IS RELATED TO THE ANSWER PLATO ATTEMPTS TO CONSTRUCT TO GLAUCONS CHALLENGE? Part 1 In Plato’s Republic, Plato sets out to prove that it is always better to be just than unjust. Doing so requires him to look into the soul of human beings. Souls by nature are difficult to examine so he suggests that he use the analogy of a city-state. UsingRead MoreAnalysis : The Panther Panel On The People Of Chauvet 1732 Words   |  7 Pagesaggression in the panthers can be observed. The fear of animals was one of the potential reasons why the images in the Chauvet cave were created and the fear of the people could be demonstrated through this portrayal of aggression in the animals. Another aspect is the want to understand their surroundings. This desire within the people to understand the animals and nature that surrounds them is the care to detail within the panthers. This may suggest the careful observation of the animals that surroundedRead MoreThe Mind Is An Action2001 Words   |  9 Pagesconcept that can be achieve by anyone. Ideas of one s own is a creation that can be utilized throughout history. In the present, scholars and professors utilize works from great thinkers whom put into perspective different ways to view the world that one lives in. From allegories to theories of the body, all great thinkers have a mind that is different, in which contributes to the world for further use and exploration. In depth, philosopher Plato, thinker Francis Bacon, and psychoanalyst Sigmund FreudRead MoreThe Allegory Of The Cave Proposed By Plato1595 Words   |  7 PagesThe allegory of the cave proposed by Plato includes the representation of the levels of knowledge. As we get closer to the exit, we get more knowledgeable and wiser we get, thus becoming better selves. Literature represents part of this knowledge, it has been a fundamental part of understanding our society, and has archived and developed the events and thoughts that made the world in which we live today. The more we read, the more we understand about us as well as learning from other p eoples’ experiences

Examining the Corporate Social Responsibility Claims of Kelloggs free essay sample

Breakfast cereals are an integral part of the British diet, and a key sector of the grocery market in the UK. The breakfast cereals market is made up of two main sectors: the ready-to-eat (RTE) sector, the hot cereals sector. It is a market that is well established and has been dominated by three main companies — Kellogg, Weetabix and Cereal Partners (an alliance between Nestle and General Mills. ) (Keynote, 2011) Together these companies control two thirds of the UK’s cereal intake, which would appear to be ever increasing. This is a trend that would appear to be mirrored around the world as although there are no official statistics available for the worldwide consumption of breakfast cereals, Key Note estimates that, over the 5 years to 2010, the market continued to grow. [pic] Consumption of Breakfast Cereals and Oatmeal and Oatmeal Products in the UK (grams per person per week), 1974, 1990, 2000, 2007-2009 (Keynote, 2011) [pic] Figure 9. 1: Growth in the Total UK Breakfast Cereals Market by Value (? m at rsp), 2006-2015 (Keynote, 2011) Kellogg Company of Great Britain Ltd is a wholly owned subsidiary of the US-based Kellogg Company of Michigan, and is the leading breakfast cereals manufacturer in the UK market. Kellogg mainly operates in the ready-to-eat (RTE) sector, and has a wide range of products. Kellogg’s worldwide was launched in 1906 in Battle Creek Michigan, after Dr. John Harvey Kellogg accidentally developed the first. Kellogg’s Corn Flakes. It is a company that has always stated its dedication to being a leader in industry, innovation and marketing. Kellogg) CSR Kellogg’s claim that corporate responsibility has always been a vital part of their heritage, and that they have always had a strong commitment to nutrition, health and quality. They maintain their stance that the ever-greater social challenges, such as feeding a growing population, battling world hunger, improving nutrition and addressing the obesity epidemic have been historically—and will continue to be—key concerns for them, and the food industry as a whole. In order to demonstrate their involvement and concern for these issues Kellogg has devised a strategy to identify their major corporate issues based on ‘a materiality analysis that defined the most important areas for both our company and our stakeholders’. (Kellogg) From this they then devised a CSR plan than concentrated and revolved around what they call their four pillar areas. These are concerned with marketplace, environment, workplace and community. Marketplace: Marketplace CSR focuses on health and nutrition, responsible marketing, consumer information, product quality and responsible sources. Kelloggs can be said to be doing well in the aspect of health and nutrition, being one of the few cereal companies that have found a way to bring their products in line with the NPM (Nutrient Profiling Model) code. (Mintel, 2011) In fact, even in the past year they have undertaken some impressive initiatives including a 15% sugar reduction in one of their most popular branded cereals, and lowered sodium in several others. They also: †¢ Participated in the Healthy Weight Commitment Foundation (a coalition of 100+ food companies and other stakeholders), which pledged to collectively remove 1. trillion calories from members’ U. S. products by the end of 2015. †¢ Joined with leading food and beverage manufacturers to develop a new front-of-package nutrition labeling system in the United States, supported through an industry-led multi-million-dollar consumer education campaign. Environment: Kellogg’s can be credited with making great and steady gains towards providing a ‘greener’ environment. In fact, within the past year they have made huge leaps towards their energy, greenhouse gas (GHG) and water goals. They have also: They were among the first companies globally to submit water use data to Water Disclosure, a new global data repository. †¢ Made sustainability commitments (together with other members of the Consumer Goods Forum) relating to carbon measurement, refrigeration, packaging and helping to achieve net-zero deforestation. †¢ Expanded engagement with suppliers on issues relating to sustainable agriculture. †¢ Made important packaging improvements, particularly in Snacks business. †¢ Implemented a new environmental and safety management system at Kellogg sites globally. pic](Kellogg) Workplace: Despite winning several awards and featuring in many tables of the best places to work, Kelloggs is still committed to improving the conditions of its workplace. The most impressive of improvements this year include the establishment of a ‘total health management’ program for all employees, as well a new leadership development program. These two initiatives show Kelloggs to be a company that cares not only about their employee’s physical wellbeing, but also to be a company that is involved in the training and development of their staff. Other notable workplace schemes include the improved safety regulations and their dedication to diversity-related organizations. Community: †¢ Donated $32 million in cash and products to charitable organizations worldwide. †¢ Continued to donate food to food banks and programs around the world. †¢ Contributed to breakfast programs that provided millions of morning meals to schoolchildren around the globe. †¢ Supported a downtown revitalization project in their headquarters city of Battle Creek, Mich. †¢ Provided cash and/or product donations to assist with disaster relief efforts in Japan, Haiti, Chile, Australia and other regions. Diagnostics Kelloggs can be said to communicate with the consumer fairly heavily via its marketing and promotion. In fact, the general breakfast cereal market has a hefty weight of marketing support behind it. In 2010, total topline advertising spend remained at the ? 100 million mark (Mintel, 2011) with Kellogg’s remaining as the biggest investor in advertising. (Mintel, 2011) Kellogg’s continues to invest more on breakfast cereal advertising than any other company, accounting for 67% of the total ad spend in 2010.

Jellybeans free essay sample

Through most of my childhood, Mom used to take me onto the movie set where she worked. Sometimes, I visited in her trailer filled with flowers and chocolates for Friends or Herman’s Head, but other times, if I was good, I got to sit in the audience. There, I would sit quietly and watch wide-eyed as the world around me was transformed into the Land of Pretend and Fantasy. The actors were like dolls, trying on different beautiful costumes, living in pretend â€Å"doll houses† and following the orders of the one who played with them all: the director. The whole world was centered on the stage, and the God who created the world sat in the director’s chair and yelled, â€Å"cut† at the end of each take. When I got home I would dress up my Barbie’s in the costumes that I would chose from their extensive wardrobes, and arrange the dollhouse with its tiny furniture and accessories to my specifications. We will write a custom essay sample on Jellybeans or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Muttering instructions to my â€Å"actors† I directed them through elaborated plots I dreamed up out of my little head. In this world, I was the boss, my dolls would do whatever I wanted to, and while it made my world of imagination complete, it was never the same as the real thing. At the end of the month, Mom would bring home a treasure-the Jellybean Jar. Each night, if my brother and I ate all our dinner, we were allowed to have a few for dessert. At the time, I believed that the Jellybean Jar was my mom’s wages for her work. For a little girl who did not yet understand monetary value, this was the ultimate payment for a job where one got to play with â€Å"dolls† all day. I am seventeen now, so I understand the difference between my childish perception and reality. But one of the things that has never changed is my love for the world of the movie set. To be a director, and be in charge of manifesting the ideas in my head into reality has been my goal, for a s far back as I can remember. When I attend Chapman University, I’ll be able to learn from mentors who can help me become a better director as a whole. I don’t have dreams of being able to get a job in Hollywood and directing big stars like George Clooney or Nicole Kidman. I don’t want to be a glittering icon that dazzles the eyes of my fans. I want to be seen as I truly am. I am a girl with big dreams, who has lived on the Big Island of Hawaii for the past three years and I’m proud of it. Being in this land of paradise, where everyone seems to know one another, I have learned the true meaning of community. It’s important that I find a school in which I can create malama-which in Hawaiian means to care- a family and a home from the world of the director’s chair. So far, I have created three short films with an extraordinary group of people, and every time we finish, we always feel bonded together by our experience. Sometimes my brother conde scends to join us, or I ask classmates and friends to help. It’s my dad and my mom though, who are always there for me. Showing me how to work the camera, suggesting alternate ways of introducing a character, and lending a patient hand when I’m stuck, I couldn’t ask for more. Working with my family and friends is an experience that I never want to end; yet when it does, I am always looking forward to the next project. Whether I chose to make films to make people laugh, or cry, or be inspired to do great things, I want to make a difference. My dream job is to have a place where I am respected, and surrounded by actors and crewmembers that are my friends. And of course, lots of jars of jellybeans.