Marketing Management - Today's business environment Essay

merchandising Management - Todays business environment - Essay ExampleThis is so because success is base on an organisations capacity to create, rather than predict the future by developing those products that give literally transform the way the orb thinks and view it self and the needs (Kanter 199571).Within the context of todays global competition, businesses and firms no-longer compete as individual companies solely try to corporate with other businesses in their activities (Wu & Chien 20072). These researchers went further to argue that, this strategy has become quite ordinary in many businesses including the retail clothing chain stores. The conventional vertical integrated company based business model is gradually being replaced by collaborative relationship between many fragmented, plainly complementary and specialized value stars and constellation (Wu & Chien1).This paper argues for the importation of a new technological home pastime product Nintendo into the Austral ian market. The paper seeks to asses the product, the market positioning and competitors analysis of the new products.According to Johnson et al (2007), the SWOT Analysis, or sometimes known as the TOWS Matrix, is a strategic planning tool apply to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business take a chance or in other situation of an organization or individual requiring a decision (Johnson et al 2007). Market analysis of competitors, suppliers, customers and potential opportunities has long been a competitive preparation of the staple firm (Johnson & Scholes 2007).Strengths exalted Growth IndustryFew direct competitorsBeautiful locationStores will be located on short drive from populated areasDistribution channels and resources already in place with hotelA must have household productsMy personal background in home entertainment and household name of the permeant channels in Australia Wise environmental practices and commun ity citizenshipSustainable supply5% of the products profit will be used to support community organizationSelf directed teams self responsibilitiesHaven entertainment for familiesUnique service and product offeringsWeaknessesSeasonal FluctuationsRefurbishment costsInsuranceSafety concernsOthers competitors such as Sony and Microsoft improving on their product chain everyday.OpportunitiesExpansion within groundsFranchise possibilitiesStrategic alliances applied scienceExtensive customer baseIt is a must have household entertainment product that has do a name in Europe and the United StatesThreatsCriticismPoor public relations instructionRising interest rates on