Functional Areas of Business Management Essay

AbstractA summary of the gross revenue and merchandise operating(a) argonas of an government activitys structure as an examination of the general percentage and indebtedness of the managers of each area. The gross revenue managers primary purpose is the schooling, implementation and evaluation of the strategic goals they desire to achieve with the sale brass instrument to be equal to(p) to meet the go withs overall goals. The sell manager is amenable for indentifying of the market space with respect to the node, clients necessarily and the ability of the ware to meet the guests needs. selling managers are also critical for conducting and evaluating the results of a SWOT analysis for the companionship. This culture is vital to the schooling of corporate goals of the transcription.Functional Areas of Business Management in that location are a number of functional groups that make up an organizations structure. Each of these business areas or internal organizat ions within the company provides a vital function or parting to the overall succeeder of the business. Some of these functional groups include finance, human resources, market, operations, sales, customer service, investigate and development to list a few standard functional business groups. The ii functional areas of business that provide be reviewed and explored with respect to the mangers roles and associated responsibilities are the sales and marketing functional areas or organizations of a company. on that point is a strong correlation to these functions within a business organization. many organizations whitethorn separate these two functional groups and others may closely meld these to ensure the overall goals are achieved through the cross functional interaction of these resources. Sales management hindquarters be most easily be as planning, implementing, and controlling personal contact programs designed to achieve the sales and fit objectives of the firm (Gale , 2006,). As a sales manager the responsibility is instilled upon this person to be the leader of the sale team. As the leader you are responsible for the strategic planning and the overall surgery of setting the craved goals of the sales organization and it is a vital function of the sales manager. cultivation setting is usually based on a companys overall sales objectives or targets (Gale, 2007). These goals may be cascaded down from sr. management in a large organization or be genuine through the overall profit and growth that the company is difficult to achieve. As the manager of the sales organization it ordain be grievous to examine the past history of the products you are selling as an sign assessment of the previous mastery. Once you have reviewed the revenue results you can correspond these to the state of the economy and determine if these results were typical of the results that other competitor companies achieved in a analogous market under these conditions. Al so the manager impart have to examine the resources that are available and determine if these resources are similar to that of the resulting period being evaluated.The ability of the sales manager to set goals is strongly related to the desires to change past performanceby lifting all sales, high-margin sales, creating sales for pertly products, etc (Gale, 2007). Implementing the strategic plans are the next key functions of the sales manager. Depending upon the overall size of the company, size of the territory to cover and the market to cover the sales department may be subdivided into regions. These regions would then have regional managers responsible for each region all working to achieve the overall sales goals and objectives developed within the organization. In developing the plans for implementing, the sales manager may have to answer questions much(prenominal) as how should a sales campaign be structured? How large a sales force is indispensable (Gale, 2006) etc.The sales manager will create strategies to be able to achieve the goals. The plans developed for implementation may also include such things as if training is required and if so then what training is required. They will also be concern with determining if at that place are requirements for invigorated budgets or increases to old budgets to be able to implement the strategic plans and successfully execute the strategy. Marketing is the second functional area to be examined as a manager in the organizational structure. The overall function of the marketing department and the leaders of this organization can be viewed as the research group for determining the business needs of the client and indentifying the market place. (Moorman and Rust, 1999) bound the marketing managers as the liaison betwixt the customer and the product.The marketing manager plays a vital role in apprehensiveness the client, understanding the marketing place the client represents and how the product best fits t he overall needs of this market place. Once the marketing manager and the through the marketing team has determine the market space and the need for the product in it, they will then focus on creating a plan that best allows the company to successfully introduce or continue to succeed in selling the product in the identified market. The marketing manager will be responsible to set goals that will create a path for the identified product into the identified market and clients. The marketing manager will hold the SWOT analysis to create the data that supports the need of a customer to buy and use a want product.In the SWOT process the marketing manager will also typically identify if there is a market for a new product that the company may have interest in developing. This feedback will be relayed to the research and development organization to identify the economical impact of such a new design. This cost to develop the desired product will be evaluated against the potential diff erence revenue that can generate. With this information the company will typically locate if the investment will be made to develop the new product or if simply an old product can be change to achieve the desired results to the client.Once a new product is developed or a current product is improved the marketing organization will determine the most beneficial way to introduce these changes to the desired client base. This method can vary from printed material in magazines, internet, client handouts or simply by the sale organization when directly dealing with the existing and new clients when they interact with them. There is significant correlation between the sale department and the marketing department in many industries today.ofttimes it will be observed that the two roles of sales and marketing can be combine to a product marketing manager with resole responsibilities to a single product or product line. When the two functions are combined the manager will be responsible f or the growth and success of the product. This manager will also be required to conduct the market research and develop the most successful path to market for the product. Whether the sales and marketing managers are reviewed individually or as a combined role they both play vital roles in the overall developing, implementing and evaluating of the companies goals.ReferencesMoorman, C., and Rust, R.T.(1999). The role of marketing, Journal of Marketing, Vol. 63, pp. 180-197 (special Issue) Sales Management. encyclopaedia of Management. Ed. Marilyn M. Helms. 5th ed. Detroit Gale, 2006. 778-782. Sales Management. Encyclopedia of Small Business. 3rd ed. Vol. 2. Detroit Gale, 2007. 993-996