Dove Strtegies

Critiques of the Strategies and Recommendation plunk has many strategic issues which atomic number 18 classified as convenience healthys because consumers bought this product frequently and immediately. We gutter station the expense a bit deject down and affordable for their product. Besides, they butt joint change another supplier to lower down salute unless can keep the good quality of product otherwise lower down the cost of advertising that can affect the product price of Dove. Dove can boost up their sales by apply the declination extension strategy and brand extension strategy.They should develop new flavors, forms, colors, ingredients, or package sizes of Dove to sop up more category of consumer. It can also keep the firmsmanagerson their toes by generating internalcompetition. Dove utilize the psychological pricing strategy which is used to influence the consumer purchasing power. Customers suffice better to certain type of prices and they are more likely to secure with certain price levels because consumer belief that the higher price is represent the good quality of product.Dove also can ease up promotion like grown discount, such as buy 2 free 1 to attract the consumer that make them feel our product worth more to purchase. The next strategic issue is Dove Company using retailing as their trade intermediary. By using retailing concept, the entire new or doglike Dove union customer can get the Dove company product more easily in the market. Most of the producers including Dove interchange the products and services directly to final consumers via a sales staff to retail outlets.The sales staff will promote the new products or give the sample to the retailers to make the retailers know more about their products. The suggested strategy for Dove is to strengthen its differentiation advantages by innovating its differentiation strategy. With this strategy, existing organizational resources and inevitable means can be influenced to d evelop clear differentiation strategy. another(prenominal) than that, Doves think about provide low cost high profits and keep customer to compete with other competitors to be a key differentiation.Furthermore, Doves refresh its marketing delicate work to aim the whole markets. Dove Company can install a range of shampoo that targets male users as Dove shortly caters only for female customers. On the other hand, Dove could possibly seduce new breakthrough in the hair parcel out line. Perhaps a shampoo that could reduce the greying of hair. Like all other hair care company, Dove could also branch out from their current product line such as providing hair styling mousses, wax, hair dying colours and level(p) body care products like feminine wash.